IMPEKKA STUDIO

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My Story


In all my endeavours of being a leader both as the Managing Director of foodpanda Romania or as a co-founder of LifeBox, I discovered a lot about myself. I learned to listen to my instincts not only to the numbers, and this is the difference between myself and a consultant. I was an MD for a big, multinational corporation as well as an entrepreneur from start-up to scale-up to internationalisation. In this journey i also found my purpose. It was revealed to me in an Ayahuasca ceremony a couple of years ago and it was very simple: “My purpose in life is to nourish the people around me”. Later i understood that foodpanda and LifeBox, even if they are related to the food industry, are just pathways for my purpose. I also understood that i can give more to others and in this way I also become more. My energy, my knowledge and my time are the most valuable asset that I’m willing to share for the right purpose.

After coming back from Russia, where i founded and managed a business introducer for a big investment company i came back home and joined foodpanda Romania as a Managing Director. We had a small team of eight people, running a business that was generating 80 orders / day. Fast forward 5 years and foodpanda Romania grew into a 150 employee company, with presence in more than 24 cities, a rider fleet of more than 1500 riders and a restaurant inventory of more than 3000 restaurants. We were generating more than 600k orders and preparing to launch multiple verticals like q-commerce, groceries and more.

In 2017 my entrepreneurial journey began by co-founding LifeBox. It all started with a lot of sleepless nights . Our plan was to generate 30 orders/day but we were flooded very fast with more than 100 orders / day. I was the night shift dishwasher for 3 months doing basically everything that was needed. At the end of the same year we won the 2nd place at Startarium, a start-up competition, that allowed us to survive the month of December. LifeBox now is a more mature company, that is based on processes and an amazing team of people. We finished 2021 with 5 mil euro in net revenue and an investment in the kitchen that is worth more than 900k euro. We have attracted a series one investment from a strategic investor and are on our way to selling the business. We opened Budapest in 2021 by launching FrissBox in Hungary. A local brand that had great traction until the war in Ukraine started and unfortunately we had to take the hard decision to shut the business down.

During my journey through the business world i learned to be more humble, to ask questions and to appreciate people and their input much more. I’ve learned that the best thing that you can do in business and life, is to surround yourself with people that are better than you, at least in their area of expertise. My colleagues are the best thing that happened to me professionally. We grew together and we we created amazing things in the process. This will be my focus in any future collaboration, to work with people that i genuinely like and respect


Work experience                                                                                                                      

  • 03.2022– Present         LifeBox  & FrissBox – Shareholder and silent partner            Romania & Hungary
  • Leading the investment strategy for both entities
  • Attending quarterly Board Meetings


11.2019-03.2022                 LifeBox  & FrissBox – CoFounder                                                            Romania & Hungary

  • P&L responsibility, budgeting and forecasting
  • Explaining the company vision to top management and maintaining it within a business plan
  • Communicating with other entities, shareholders or companies
  • Evaluating the efforts of other leaders within a company and making hiring decisions
  • Assessing and analysing any business risks
  • Leading the company in short and long-term strategies
  • Launched FrissBox on the Hungarian market in 2021 leading the business to 1 mil euro in revenue for 2022
  • Responsible for sales in the company
  • Responsible for collaborations
  • Responsible for the delivery system and operations
  • Responsible for BI and data analysis based strategies for both entities
  • Leading the investment strategy for both entities
  • Remodeling and constant improvement of the customer service processes
  • Leading the marketing efforts and strategies


7.2014-11.2019                                foodpanda Romania – Managing Director                                              Romania

  • Develop and execute the company’s business strategies in order to attain the goals of the board and shareholders
  • Provide strategic advice to the board so that they will have accurate view of the market and the company’s future
  • Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities
  • Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times
  • Communicate and maintain trust relationships with shareholders, business partners and authorities
  • Oversee the company’s financial performance, investments and other business ventures
  • Delegate responsibilities and supervise the work of executives providing guidance and motivation to drive maximum performance
  • Operational accounting (preparation of consolidated annual and quarterly financial statements), taxes and treasury
  • Performance management for all employees
  • Responsibility and coordination of all legal matters
  • Annual budget planning and realisation
  • Act as the public speaker and public relations representative of the company in ways that strengthen its profile
  • Monitor costs against budget
  • Make key decisions for managed entity
  • Research and analyse the industry, the market, and the competitors to make informed strategy decisions
  • Create initiatives to take advantage of market opportunities, reduce operational threats, forestall business risks, and maximise core strengths


Skills

Language: English (fluent), Russian (fluent), Romanian (mother tongue)